TapestryWorks is a human behavioural consultancy with unique brand innovation expertise. We can help you decode people and culture to weave richer connections – from brand strategy through to in-store activation.
We specialise in approaches to archetypal branding and communications, semiotics, sensory design and shopper behaviour, and also provide desk research, data synthesis and training workshops. We help our clients understand human behaviour, connect the dots and simplify complexity.
TapestryWorks launches visual research tool
TapestryWorks launches Visual Think Cards
TapestryWorks® has announced the launch of a newly developed ‘visual language’ to articulate human emotions and motivations for marketers and researchers.
TapestryWorks’ Visual Think cards build on the company’s StoryWorks® framework, combining the science of human motivation with the mythology of archetypes, and now adding the language of imagery and metaphors. Neil [...]