TapestryWorks seeks to help companies derive greater value and meaning from existing data. TapestryWorks was founded by Neil Gains in 2010, born out of our growing frustration with working in increasingly data-rich environments that lacked insight or inspiration.

Our approach always adheres to three key principles:

1. Understand the human condition

2. Simplify complexity

3. Connect ideas

Working with a wide range of clients and agencies, we have helped them better connect with customers by providing strategic planning and creative development based on human and cultural insights. In the process we have developed unique tools and processes for building category understanding, creating brand stories, designing product identities, and applying behavioural science to sales and marketing.

In short, we weave richer connections.