Sensing The Right Message

The world is revealed to us through our five senses. They profoundly influence how we evaluate every brand, service and product.

esSense is TapestryWorks’ patented methodology for building stronger brand identities by creating consistent customer engagement across all relevant touchpoints. The goal is to unify, simplify, amplify.

Our approach evaluates how the different senses shape perceptions of your brand by scoring them across 30 key touchpoints that integrate sense, symbol and story. The esSense framework then helps you amplify your brand’s core values to forge deeper and more enduring bonds with customers.

“Brand esSense” was published by Kogan Page in 2013. Check for more details and a sample chapter here.

Sensing The Right Message