Doctordisruption
Principles of Design #40 – Most Average Facial Appearance Effect
February 10 2012
Average can be good (on average) The Most Average Facial Appearance Effect (MAFA effect for short) is the tendency to prefer faces in which the eyes, nose, lips and other features are close to the average for a ‘population’, and that faces which deviate significantly from that average are considered less attractive. Population generally refers [...]
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Principles of Design #39 – Fitts’ Law
January 16 2012
Fitts’ Law refers to the relationship between the time needed to move to a target and the target size and distance. The smaller and more distant the target, the longer it takes to move to a resting position over it. The law also states that the faster the movement and the smaller the target, the [...]
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Inspectorinsight
Can Market Research Get Beyond Questions?
December 30 2011
The future of questions Everyone likes to make predictions as one year closes and another begins with fresh hopes, although fewer go back to check what they said previously (with some notable exceptions). Rather than make predictions, most of which are guaranteed not to happen, I would like to share a hope for how market [...]
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6 Trends and 1 Colour for 2012
December 28 2011
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Brainy stuff
Connections
Highly accessible interviews & reviews on the latest developments in brain science
www.brainsciencepodcast.com
Great insights into how to make better use of your mind
litemind.com
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insight
disruption