In today’s cluttered and ever-changing marketplace, many brands struggle to forge a clear and distinctive identity. Strong brand identities are born from first understanding consumers’ deepest motivations, then translating these into familiar patterns that match brand and customer values.
Such patterns can be found embedded deep in the unconscious mind where the archetypal images of myth, fairy tales and folk stories help us make sense of our world and navigate its challenges.
Archetypes offer a powerful framework and language to analyze brands and communications, identify their weaknesses and reveal new opportunities to forge stronger bonds with customers.
StoryWorks uses tools such as motivational research, cultural analysis and creative writing workshops to explore brand dynamics. By applying the psychology of archetypes and human emotions, this proven methodology can unlock your brand’s potential and harness its inner power.