MAKING SENSE OF DESIGN: CREATING ENGAGING BRAND EXPERIENCES

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“This is a great workshop.  The complexity and importance of sensory cues and consumer experiences is underestimated and often neglected – contributing to many product failures in the market, and despite ‘excellent’ functional performance.”  - Managing Director, Regional Agency

Overview and objectives

This is a one-day workshop, to share the science of the senses in human experience, and the application of this understanding to experience design, sensory marketing and consumer understanding.

Who will benefit?

The workshop will benefit anyone interested in understanding the science of the senses and the importance of sensory design to successful products.

This workshop will be running in Singapore on 11 March 2013.

For more info, you can download the PDF file below
Making-sense-of-product-design-2013.pdf (PDF, 3.5 MB)